Socks n Socks
I helped Socks n Socks increase their average order value by 59%.
The Challenge
Founded by a brother duo with crazy design ideas, Socks n Socks began as a premium socks brand. While they sell premium socks, their average order value wasn’t quite remarkable. Customers were only purchasing 1-2 pairs max. Even during sales. Our goal was to increase that number.
My Approach
The previous year, Socks n Socks offered 40% off selected items. But the AOV was only $21.8. We wanted to increase the number of products customers added to their carts and complete checkout, which ultimately increased the AOV. For this to be possible, our offer had to be tiered. We do this by giving them different tiers of discounts. The more they spend, the bigger the discount.
As a result of this offer, customers spent more.
The next approach to increase AOV was to offer Buy One Get One 50% off.
With this offer, customers get the second item for 50% off. This encouraged them to purchase at least 2 items.
Visual Design
Copywriting
Email Flows Setup
Email Campaign
List Growth
Full Service Email Marketing
“We’ve been working with Sandesh for more than a year now.
We had a lot of problems with email. Our emails were going to spam. Email attributed little to no revenue. At first, we were going to do all this work in-house but after seeing the flows & campaigns that Sandesh built for us and the strategy behind them, I’m extremely pleased that we in the end decided to outsource email marketing to Sandesh.
After working with Sandesh, we have received amazing growth. Klaviyo now makes up for over 24% of total revenue, which is huge for our small business. Sandesh always makes everything so seamless and easy. We are really grateful for your work!
We recommend him to ANYONE who’s serious about leveling up their email marketing strategy.
Mehmet Ugur, Founder
Socks n Socks
Results
84%
YOY Email Revenue Growth
59%
Increase in Average Order Value
